Why protect your trademark?
Trademarks are very important in economic intercourse. They are indispensible and their use is so self-evident that entrepreneurs sometimes are insufficiently aware of how significant trademarks and proper trademark protection are to their company.

Functionalities of a trademark
By using a trademark, an entrepreneur clearly shows that a product originates from his company. Moreover, a trademark links product to quality. Also, the trademark fullfills an advertising function, as it allows the company to draw the consumers' attention to their products.

Enforcement
When you have invested in your brand-awareness, your competitors will try to profit from the created brand awareness by marketing brands that are almost identical. Only when the trademark is properly protected such practices can be adequately acted against.